Within the healthcare sector, there exists a league of experts who exhibit a unique blend of expertise, intelligence, and the ability to dive into specifics while maintaining a holistic perspective. Exemplifying these leadership attributes is Remco Schmitz, an agile leader known for his strategic leadership style.
He holds extensive international experience in marketing, sales, and commercial operations. With a results-driven approach and strong interpersonal skills, Remco embarked on his healthcare journey in 2003, specializing in Laser technology and serving as the EMEA Supply Chain Director. Transitioning to regional sales leadership roles, he eventually ascended to the position of EMEA Aesthetics Director in 2014, amassing over a decade of healthcare operations experience across EMEA.
In 2018, Remco embraced a new challenge as the CEO of INDIBA, a position he has proudly held for nearly six years. Within the healthcare sector, Remco views his role as pivotal in cultivating an environment conducive to innovation, creativity, and experimentation. He encourages INDIBA teams to challenge conventional wisdom, explore innovative ideas and perspectives, and drive continuous improvement and growth. Remco believes in empowering and inspiring others to reach their full potential, thereby creating a positive impact within the organization. This approach is aligned with INDIBA’s mission to inspire change and make a meaningful impact in the industry.
Let us explore the inspiring journey of a dynamic leader and his impact on shaping the industry.
Guiding Organizational Evolution
As CEO, Remco advocates for collaboration and cross-functional synergy to drive innovation across the organization. By breaking down silos and promoting open communication and collaboration among departments, teams, and disciplines, he harnesses diverse perspectives and expertise toward shared goals.
Remco sees his role as crucial in championing innovation as a strategic imperative. This involves cultivating a culture of creativity and collaboration, optimizing resource allocation, monitoring progress, measuring impact, and guiding the organization’s evolution to achieve sustainable growth and competitive advantage.
Brand Identity Reinvention
To develop impactful market penetration strategies, Remco leverages his extensive commercial experience and deep knowledge of the medical device market. Collaborating closely with Sales Leaders at INDIBA, he employs a data-driven approach to analyse market dynamics, competitive landscapes, and consumer behaviour. This analysis helps identify opportunities and highlight challenges that the company may encounter.
At INDIBA, significant efforts have been dedicated to establishing a strong brand identity. A recent brand refresh has played a crucial role in bringing the INDIBA brand to life, focusing on modern and impactful visual elements supported by compelling and consistent brand messaging.
An integrated marketing approach is employed, utilizing digital advertising, social media platforms, as well as both online and offline events to ensure a cohesive and consistent brand presence. This approach not only drives awareness but also generates leads effectively.
Customer experience is also a top priority for INDIBA. The company recently launched a dedicated customer app, ‘My INDIBA,’ designed exclusively to support their customers. This initiative aims to enhance customer satisfaction and strengthen relationships with clients through improved communication and support channels.
The Legacy of Scientific Research
Remco emphasizes that INDIBA boasts a remarkable 40-year legacy of scientific research, a testament to the company’s commitment to innovation and excellence. The cornerstone of INDIBA’s renowned therapies lies in its innovative 448 kHz frequency technology, which empowers individuals to enhance their lives and expedite recovery from injuries across various sectors.
The recent integration of K-LASER, a global leader in medical lasers, further underscores INDIBA’s dedication to advancing treatments, embracing modern technologies, and expanding its global presence in medical research. This strategic partnership enhances the company’s capabilities and solidifies its position as a leader in the field.
At INDIBA, the pioneering spirit thrives as the company continuously revolutionizes treatment methods to address evolving needs in healthcare. The overarching mission is to contribute to the well-being of patients, particularly the aging population, enabling them to maintain their lifestyle as they age gracefully. This commitment to revitalizing lives serves as the driving force behind INDIBA’s daily research and development endeavours, ensuring that the company remains at the forefront of innovation in the medical industry.
40 Years of Innovation
In 2023, INDIBA celebrated its remarkable 40th anniversary, commemorating four decades of pioneering innovation and relentless commitment to improving patients’ lives. The journey began with the visionary leadership of Mr. Calbet, an engineer whose inspiration and courage propelled the company forward. His dedication to developing groundbreaking technology and methodologies laid the foundation for INDIBA’s transformative impact on healthcare.
Recent milestones have further solidified INDIBA’s position as a leader in the medical device industry:
- The merger with K-Laser represented a significant step towards growth and innovation, combining radiofrequency and laser capabilities to expand INDIBA’s reach and effectiveness in treating patients worldwide.
- INDIBA became one of the first medical device companies in Europe to obtain MDR approval, demonstrating its commitment to regulatory compliance and quality standards.
- The acquisition of Intelis Instruments bolstered INDIBA’s innovation efforts, providing the R&D department with new resources and experienced laser engineers to drive technological advancements.
- Integration of modern technology solutions such as ERP, Ecom Store, and Customer App has enhanced operational efficiency and elevated the customer experience, ensuring INDIBA remains at the forefront of digital transformation.
- Recognizing the importance of employee well-being, INDIBA introduced a new emotional and personal well-being support program, underscoring its commitment to nurturing a supportive and inclusive workplace culture.
These milestones reflect INDIBA’s enduring dedication to innovation, quality, and employee welfare, positioning the company for continued success and growth in the years to come.
The Vision
Remco highlights INDIBA’s established presence in Spain and its sustained global growth trajectory, underpinned by strategic investments in market expansion, regulatory compliance, and operational excellence. As the company enters a transformative growth phase, its commitment to innovation remains firm, with the addition of innovative technologies to its product portfolio unlocking new markets and treatment opportunities for patients worldwide.
The impact of INDIBA’s technology on revitalizing lives globally is profound, and Remco’s ambition is to make this technology accessible to everyone, raising awareness of its benefits. With a growing global population, particularly in aging demographics, INDIBA’s technology has the potential to significantly improve quality of life, enabling individuals to lead healthier and more active lives as they age.
Though, Remco acknowledges the challenges posed by the healthcare industry’s increasing focus on marketing, which can sometimes overshadow the quality and efficacy of products. Despite this, Remco emphasizes that INDIBA’s devices are backed by 40 years of scientific research and clinical studies, with a track record of delivering tangible results. The preference of leading athletes and sports teams for INDIBA further validates its effectiveness. Remco is confident that INDIBA’s reputation and proven results will continue to drive users towards the best product available in the market.
Words for Aspiring Healthcare Leaders
Remco advises aspiring leaders in the healthcare sector to prioritize building a team of like-minded individuals who share their ambition and values. Recognizing that people are the key asset of any business, Remco emphasizes the importance of surrounding oneself with individuals who contribute positively to the organization’s goals. Additionally, he recommends hiring specialists in each segment and acknowledges the value of humility in leadership by encouraging leaders to hire individuals who excel in their respective fields, even if it means acknowledging one’s own limitations. By assembling a team of talented and dedicated professionals, aspiring leaders can maximize their impact and drive meaningful change in the healthcare sector.
Ensuring Patient Safety and Regulatory Compliance
As a leader in the healthcare industry, Remco places foremost importance on balancing the pursuit of innovation with ensuring patient safety and regulatory compliance. This commitment is evident in INDIBA’s careful approach to exploring new potential areas such as urology and gynecology, where patient safety is crucial. Supported by an established network of gynecologists, physicians, and public hospitals, INDIBA is expanding its expertise into these fields.
Remco highlights the invaluable role of INDIBA’s strong network of scientists in developing new protocols and technologies. For over 32 years, INDIBA has collaborated with the Ramon y Cajal Research Center in Madrid, an independent research institution that identified 448 kilohertz as the optimal frequency for INDIBA’s technology. This collaboration has yielded extensive scientific research, including petri dish studies, showing promising results, particularly in scar treatment. By partnering with plastic surgeons and other physicians, INDIBA has applied this research to areas such as reducing hypertrophic scarring after procedures like breast augmentation.
Beyond collaborations with research centers, INDIBA partners with universities in human and animal health. For instance, INDIBA works with Cordoba University on equine research, exploring new applications for INDIBA technology in veterinary medicine, particularly with horses. Remco also emphasizes the expansion of collaborative efforts with K-Laser, leveraging their university partnerships in Italy to introduce their technologies more widely in Spain and other countries.
While much of INDIBA’s research is centered in Spain, the company is eager to extend its studies globally. Ongoing research initiatives in the U.S., Germany, and the UK include studies on pelvic floor health in the Netherlands, where Remco believes INDIBA can significantly impact patient outcomes. This global research strategy improvements INDIBA’s dedication to advancing healthcare while adhering to the highest standards of patient safety and regulatory compliance.
Learn more about INDIBA at: https://indiba.com/
