Science and wellness converge seamlessly in the world of nutraceuticals, and at the leading edge of this fusion is Kristina Edvinsson. As the Owner of Gelpell AG, she has emerged as a visionary and leader in the industry. Renowned for its pioneering capsule manufacturing and continuous commitment to quality, Gelpell AG flourishes under Kristina’s management. Her journey, deeply rooted in a rich family tradition in pharmaceuticals and a diverse career spanning business and contemporary art, offers a fresh perspective on the rapidly evolving health supplement sector.
Kristina’s path to leadership was anything but conventional. Growing up amidst the hustle of her family’s pharmaceutical production site and later managing a contemporary art gallery, she acquired a unique combination of technical expertise and creative business acumen. Taking charge of Gelpell AG with her husband Tomas in 2015, Kristina led a transformative phase for the company. Today, Gelpell AG stands as a symbol of innovation, delivering high-quality nutraceutical products tailored to the needs of health-conscious individuals.
Let’s understand how Kristina Edvinsson is revolutionizing the nutraceutical industry with Gelpell AG’s innovative approach to quality and customer service!
What inspired you to take over Gelpell AG, and how did your background prepare you for this role?
My journey with Gelpell AG is deeply intertwined with my family’s legacy in the pharmaceutical industry. Growing up in an environment rich with the science of health supplements, thanks to my father’s work with Swiss Caps, gave me an early and profound appreciation for the industry. This background, combined with my experiences running a contemporary art gallery, where I learned valuable skills in business management and quality evaluation, uniquely positioned me to lead Gelpell AG. When Tomas and I took over in 2015, we saw an opportunity to innovate and expand within the nutraceutical market, driven by a commitment to quality and customer service.
How has your leadership style evolved since you started at Gelpell AG, and what core principles guide you?
Initially, our leadership at Gelpell AG was very hands-on, reflecting the startup nature of our early days. As we grew, it became essential to establish clear leadership roles and foster a team-oriented environment. We’ve always maintained a family-oriented approach, valuing an open-door policy and creating a workplace where everyone feels like part of a close-knit community. Knowing each team member by name and ensuring cultural fit has been crucial. Leadership, for us, is about building trust, encouraging open communication, and fostering a sense of belonging and shared purpose.
Can you explain how Gelpell AG maintains its commitment to quality and innovation in its products?
At Gelpell AG, quality and innovation are at the heart of everything we do. We employ advanced technologies, like our Gelpell Technology, which enhances the bioavailability of supplements, ensuring that our products are effective and of the highest quality. We also adhere to rigorous standards, validated by certifications like FDA approval and ISO 22000. These certifications reflect our steadfast commitment to safety and quality, ensuring that every product we deliver meets the highest benchmarks in the industry.
What strategies do you employ to create a positive and inclusive work environment at Gelpell AG?
Creating a positive and inclusive work environment starts with hiring the right people. We emphasize cultural fitness and teamwork from the outset, with potential employees undergoing a trial day to ensure they align with our values. We also prioritize team-building activities, such as our bi-annual company outings, which strengthen bonds and create a sense of unity. These efforts, combined with an open-door policy and close personal connections with our team, foster an environment where everyone feels valued and part of the larger family.
What are your future plans and goals for Gelpell AG, and how do you see the company continuing to lead in the nutraceutical industry?
As we experience growth, our primary focus remains on consolidating our strong presence in the European market. We are committed to delivering high-quality products that align with evolving consumer needs and market trends. Looking ahead, we are enthusiastic about expanding our reach to the Asian market, tailoring our products and strategies to meet the unique demands of this dynamic region. Additionally, we are investing in the development of plant-based technologies to align with the growing global interest in sustainability and plant-based lifestyles. Our goal is to remain at the forefront of innovation in the nutraceutical industry, providing solutions that contribute to the well-being of individuals across diverse markets.
What role does sustainability play in Gelpell AG’s operations, and how do you implement environmentally responsible practices?
Sustainability is a key focus for us at Gelpell AG. We actively seek environmentally friendly packaging solutions and prioritize recycling and waste reduction in our production processes. Our operations benefit from Switzerland’s sustainable electricity mix, further minimizing our environmental footprint. Collaborating with partners who share our commitment to sustainability allows us to promote environmentally responsible practices throughout the nutraceutical industry.
What are the key market trends you’ve observed in the nutraceutical industry, and how is Gelpell AG positioning itself to lead these trends?
Several key trends are shaping the nutraceutical industry today. There is a growing societal interest in longevity and the desire to maintain youthfulness, driving demand for supplements that support long-term health. Additionally, there’s a shift towards food supplements in Europe, reflecting a broader awareness of preventive and holistic health benefits. At Gelpell AG, we are adapting to these trends by offering flexible, high-quality products that meet the changing needs of consumers. Our ability to react quickly to market demands and deliver reliable products positions us as a leader in the industry.
What advice would you give to aspiring leaders in the nutraceutical industry, especially women looking to make an impact?
My advice to aspiring leaders, particularly women, is to embrace your passion for health and wellness. This industry offers immense opportunities to make a significant impact. Focus on your strengths, build a supportive network, and stay curious and informed. Surround yourself with positive and honest individuals who share your vision and values. Persevere through challenges, remain true to your journey, and celebrate every milestone. Your unique perspective and commitment are not only valuable but essential for the continued growth and evolution of the nutraceutical industry.
Read More: Click Here
